Archive - Obvious in Hindsight

5 or 5000: How many users should you test with?

The approach of validating a new idea with users before going to production isn’t new.

Jan 5, 2024

December 2023

Does remote research even work?

Thanks for reading Obvious in Hindsight! Subscribe for free to receive new posts and support my work. Nigeria. Jakarta. Varanasi. Bhatinda. Our…

Dec 22, 2023

Ban your design team from using lorem ipsum

Imagine a mobile app or a website with no words.

Dec 8, 2023

November 2023

To sprint or not to sprint

Sprints are amazing.

Nov 24, 2023

Be wrong about your user

A pre-requisite for designing great digital products is understanding who you are designing for.

Nov 10, 2023

October 2023

An order wasn’t completed and the user wants a refund.

Oct 28, 2023

Magical LLMs and working with new tech

This has been the year of large language models.

Oct 13, 2023

June 2023

The Beachhead Smell Test

Every large company starts somewhere small.

Jun 20, 2023

May 2023

Navigating ambiguous product challenges

May 12, 2023

How Urban Company's Design System Fuels Their Growth | Blog | Obvious

It’s hard to imagine what life would look like without Urban Company.

May 4, 2023

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