Navigating ambiguous product challenges
Imagine this. You want to sell refurbished mobile phones online. It’s not that people don’t buy refurbished phones, but they probably buy them from local dealers. Your challenge is: How do you convince users to buy a refurbished phone online? You have ideas, but none that you’re 100% sure of.
Problems like these are ambiguous. No one has the answers on Day 1. And when you’re up against such ambiguous product challenges, the design sprint should be your weapon on choice.
Here is a overview of what the design sprint involves:
With design sprints, you can test an idea, validate or invalidate your assumptions and get feedback from real users, in just five days. It’s like a litmus test: a small experiment with the right users tells you whether your idea will work or not.
We’re not going to lie: it’s an intense process. When you put 8 people in the same room for 8 hours a day, for 5 days, you can't expect anything less than "intense". But something magical happens when 8 people, together, decide to open themselves up to feedback. You’ll be mindblown by how much you can learn in just 5 days!
If you want to run your first design sprint, grab a copy of the Sprint book by Jake Knapp, John Zeratsky and Braden Kowitz. If you'd like us to run a sprint for your org, write to us here.
Until next time!