There are moments in product-building where we find a solution so logical and fitting that we can't help but think, "Of course! Why didn't I see it before?”.
Moments of realisation that a digital product we built has become so embedded in our everyday lives, it’s now a verb in our vocabulary (”Swiggy it. GPay me. Dunzo it.”).
Small UX and copy decisions that didn’t initially scream 'breakthrough' but ended up making a significant impact on people’s lives.
As a bunch of product generalists, we live for these moments. We even started this newsletter to tell you about them: from our own stories building products for millions and from those of your favourite digital products.
After all, they show us that the most effective approach might start off as the one we least expect, but become obvious in hindsight.
So, welcome. We’re glad you’re reading this. Here’s what you can expect in your inbox every two weeks:
Insights into the product strategies and design decisions behind high-growth tech companies (some popular, some underrated, all interesting)
Essays and the occasional napkin math about building, selling and scaling digital products (from people who have done it for over a decade)
Notes exploring the intersection of org-building, tech, design, and creativity
To get you warmed up, here are some previous issues that struck a chord with product-builders:
The Beachhead Smell Test
Five questions worth answering if you're a founder trying to capturing a niche in an already saturated market
Sprints and product personas
To sprint or not to sprint? That is the question. Here are our notes on this Shakespearean problem from running 70 Product Sprints in 5 years
How Urban Company's Design System Fuels Their Growth | Blog | Obvious
It’s hard to imagine life without Urban Company and their 20+ services for everything under the sun. But here's a peek under the hood that reveals exactly how they achieve that
It’s an incredible time to be at the wheel in the tech world — join us for the ride.
Who’s involved?
Contributors to this publication are some of the most insightful, forward-thinking product people we know (even if we do say so ourselves). Together, we run Obvious, an award-winning product strategy firm that’s worked with over 120 organisations to build products that over 300 million people use all over the world.
If you’re someone with a fresh perspective and/or a ringside seat at the product and tech arena, we’d love to hear from you. Reach out to us at hello@obvious.in with the subject line “Thoughts for Obvious in Hindsight”.
